Study Type:Sample Only B2B Study

Sample Size:100 per country,2200 N Total Required.

Geography:United Status,Australia,Belgium,Brazil,Canada,France,Germany,India,Indonesia,Ireland,Israel,Italy,Japan,Mexico
Netherlands,Portugal,Singapore,South Korea,Spain,Switzerland,Thailand,United Arab Emirates.

Target Group:Director+ IT and IT security decision makers

INTRODUCTION

Our client was keen to understand the usage of technologies and preferences of ITDM’s and IT Security DM’s in their respective companies/organizations. The target group was ITDM's/ IT Security DM’s in 200+ employee size companies.

The targeting criteria includes respondents from various industries except Government and Education sector and requires decision makers and influencers who have decision making authority for ITDM's and IT Security Solutions within their organization.

 

APPROACH

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• A stringent pre-screener was in place to ensure that only respondents who cleared quality check were allowed to participate.
• Knowledge detection questions was also placed in the pre-screener to make sure only right respondent enter into the survey who has a knowledge about IT and IT Security.
• Identified samples were deployed as well as recruitment and profiler exercises were conducted across markets covering the targeting parameters.
• High incentives were provided to improve the response rate and lower the dropout rates.
• Regular project updates were shared with clients to ensure appropriate actions and sampling structure.

CHALLENGES

• The client had an honesty detector algorithm in place which helped differentiate the responses as honest and dishonest within the survey.
• Maintaining the honesty rate was challenging as the dishonesty scale varied in each market which we could only gauge once in field.
• Sample deployment across time zones.