Telephone Surveys
In a telephone survey, sometimes referred to as a computer-assisted telephonic interview, respondents are surveyed by the researcher over the phone.
Researchers collect data by conducting phone interviews and manually punching the responses, as opposed to email surveys. In situations where respondents may have a direct relationship with the surveying agency, telephone surveys are helpful in a more relaxed setting. These are useful for contacting responders whose email addresses you do not have.
Immediate response
Telephonic emails, as opposed to emails, get more immediate feedback, especially when the audience is large and not part of a study panel.
Personal touch
Surveys conducted over the phone are more expressive than those done over email, giving a more personal touch and yielding more responses.
Cost-effective
Given the high response rate compared to web surveys and the useful alternative to email surveys, telephone surveys are more profitable.
Meaningful Discussion
Salon may have an insightful discussion, focusing particularly on the open-ended questions to obtain as much information as possible.